We know that you care how information about you is used and shared and we appreciate your trust in us to do that carefully and sensibly. This Privacy Notice describes how we collect and process your personal information through Longrichway websites, products, services, stores, and application that reference this Privacy Notice (together “Longrichway Services”).

What Personal Information About Customers Does Longrichway Collect?

For What Purposes Does Longrichway Process Your Personal Information?

What About Cookies and Other Identifiers?

Does Longrichway Share Your Personal Information?

How Secure Is Information About Me?

What About Advertising?

What Information Can I Access?

What Choices Do I Have?

How Long Do We Keep Your Personal Information?

EU-US and Swiss-US Privacy Shield

EU General Data Protection Regulation and UK Data Protection Laws – Legal Basis

Contacts, Notices and Revisions

Related Practices & Information

Examples of Information Collected

What Personal Information About Customers Does Longrichway
Collect?

We collect your personal information in order to provide and continually improve our products and services.

Here are the types of personal information we collect:

Information you give us: We receive and store any information you provide in relation to Longrichway. You can choose not to provide certain information but then you might not be able to take advantage of many of our Longrichway Services.

Automatic information: we automatically collect and store certain types of information about your use of Longrichway Services including your interaction with content and services available through Longrichway Services. Like many websites, we use cookies and other unique identifiers and we obtain certain types of information when your web browser or device accesses Longrichway Services and other content served by or on behalf of Longrichway on other websites.

Information from other sources: we might receive information about you from other sources such as updated delivery and address information from our carriers, which we use to correct our records and deliver your next purchase more easily. 

For What Purposes Does Longrichway Process Your Personal
Information?

We process your personal information to operate, provide, and improve the Longrichway Services that we offer our customers. These purposes include:

Purchase and delivery of products and services: We use your personal information to take and handle orders, deliver products and services,
process payments, and communicate with you about orders, products and services, and promotional offers.

Provide, troubleshoot, and improve Longrichway Services: We use your personal information to provide functionality, analyse performance, fix errors, and improve usability and effectiveness of the Longrichway Services.

Recommendations and personalisation: We use your personal information to recommend features, products, and services that might be of interest to you, identify your preferences, and personalise your experience with Longrichway Services.

Comply with legal obligations: In certain cases, we collect and use your personal information to comply with laws. For instance, we collect sellers information regarding place of establishment and bank account information for identity verification and other purposes.

Communicate with you: We use your personal information to communicate with you in relation to Longrichway Services via different channels (e.g. via email, phone, chat).

Advertising: We use your personal information to display interest-based ads for features, products, and services that might be of interest to you.

Fraud prevention and credit risks: We process personal information to prevent and detect fraud and abuse in order to protect the security of our customers, Longrichway, and others. We may also use scoring methods to assess and manage credit risks.

Purposes for which we seek your consent: We may also ask for your consent to process your personal information for a specific purpose that we communicate to you. When you consent to our processing your personal information for a specified purpose, you may withdraw your consent at any time and we will stop processing of your data for that purpose.

What About Cookies and Other Identifiers?

We use cookies and similar tools to enhance your shopping experience, provide our services, understand how customers use our services so we can make improvements, and display ads. Approved third parties also use these tools in connection with our display of ads. To enable our systems to recognise your browser or device and to provide Longrichway Services to you, we use cookies.

Does Longrichway Share Your Personal Information?

Information about our customers is an important part of our business and we are not in the business of selling our customers’ personal information to others. Longrichway shares customers’ personal information only as described below and with Longrichway website and the
subsidiaries that Longrichway. controls that are either subject to this Privacy Notice or follow practices at least as protective as those described in this Privacy Notice.

Third party service providers: We employ other
companies and individuals to perform functions on our behalf. Examples include fulfilling orders for products or services, delivering packages, sending postal mail and e-mail, removing repetitive information from customer lists, analysing data, providing marketing assistance, providing search results and links (including paid listings and links), processing payments, transmitting content,and providing customer service. These third-party service providers have access to personal information needed to perform their functions, but may not use it for other purposes. Further, they must process the personal information in accordance with this Privacy Notice and as permitted by applicable data protection laws.

Business transfers: As we continue to develop our business, we might sell or buy other businesses or services. In such transactions, customer information generally is one of the transferred business assets but remains subject to the promises made in any pre-existing Privacy Notice (unless, of course, the customer consents otherwise). Also, in the unlikely event that Longrichway or substantially all of its assets are acquired, customer information will of course be one of the transferred assets.

Protection of Longrichway and others: We release account and other personal information when we believe release is appropriate to comply with the law; enforce or apply our Terms of Use and other agreements; or protect the rights, property or safety of Longrichway, our users or others.This includes exchanging information with other companies and organisations for fraud protection and credit risk reduction. Other than as set out above, you will receive notice when personal information about you might be shared with third parties and you will have an opportunity to choose not to share the information.

Transfers out of the European Economic Area and the UK:
Whenever we transfer personal information to countries outside of the European Economic Area or the UK, we ensure that the information is transferred in accordance with this Privacy Notice and as permitted by the applicable laws on data protection. We rely on European Commission adequacy decisions or use contracts with standard safeguards published by the European Commission and similar measures under UK laws for such transfers.

How Secure is Information About Me?

We design our systems with your security and privacy in mind. We work to protect the security of your personal information during transmission by using encryption protocols and software. We follow the Payment Card Industry Data Security Standard (PCI DSS) when handling credit card data. We maintain physical, electronic and procedural safeguards in connection with the collection, storage and disclosure of personal customer information. Our security procedures mean that we may ask you to verify your identity before we disclose personal information to you.Our devices offer security features to protect them against unauthorised access and loss of data. You can control these features and configure them based on your needs It is important for you to protect against unauthorised access to your password and to your computers, devices, and applications. We recommend using a unique password for your Longrichway account that is not utilized for other online accounts. Be sure to sign off when you finish using a shared computer.

What About Advertising?

Third-party advertisers and links to other websites: Longrichway may include third-party advertising and links to other websites and apps. Third
party advertising partners may collect information about you when you interact with their content, advertising, and services.  

Use of third-party advertising services: We provide ad companies with information that allows them to serve you with more useful and relevant Longrichway ads and to measure their effectiveness. We never share your name or other information that directly identifies you when we do this. Instead, we use an advertising identifier like a cookie or other device identifier.

What Information Can I Access?

You can access your information, including your name, address, payment options, profile information, and purchase history in the “Your Account” section of the website.

What Choices Do I Have?

If you have any questions or objection as to how we collect and process your personal information, please contact our Customer Service. Many of our Longrichway Services also include settings that provide you with options as to how your information is being used. As described above, you can choose not to provide certain information but then you might not be able to take advantage of many of the Longrichway Services.If you don’t want to receive e-mail or other communications from us, please adjust your Customer Communication Preferences. If you don’t want to receive in-app notifications from us, please adjust your notification settings in the app or your device.

The Help feature on most browsers and devices will tell you how to prevent your browser or device from accepting new cookies, how to have thebrowser notify you when you receive a new cookie or how to disable cookies altogether. Because cookies allow you to take advantage of some essential features of Longrichway Services, we recommend that you leave them turned on. For instance, if you block or otherwise reject our cookies, you will not be able to add items to your Shopping Basket, proceed to Checkout, or use any Longrichway Services that require you to Sign in. When you consent to our processing your personal information for a specified purpose, you may withdraw your consent at any time and we will stop any further processing of your data for that purpose. If you are a seller, you can add or update certain information in Member Portal, update your account information by accessing your Seller Account Information, and adjust the email or other communications you receive from us by updating your Notification Preferences. In addition, subject to applicable law, you have the right to request access to, correct, and delete your personal data, and to ask for data portability. You may also object to our processing of your personal data or askthat we restrict the processing of your personal data in certain instances. If you wish to do any of these things, please contact Customer Service.

How Long Do We Keep Your Personal Information?

We keep your personal information to enable your continued use of Longrichway Services, for as long as it is required in order to fulfil the relevant purposes described in this Privacy Notice, as may be required by law such as for tax and accounting purposes, or as otherwise communicated to you. For example, we retain your transaction history so that you can review past purchases (and repeat orders if desired) and what addresses you have shipped orders to, and to improve the relevancy of products and content we recommend. 

EU-US and Swiss-US Privacy Shield

We do not rely on the Privacy Shield but continue to keep to the commitments below that we made when we certified to the Privacy Shield. Longrichway participates in the EU-US and Swiss-US Privacy Shield Frameworks regarding the collection, use, and retention of personal information from European Union member countries, the United Kingdom, and Switzerland. We have certified with the Department of Commerce that we adhere to the Privacy Shield Principles.

As explained here we sometimes provide personal information to third parties to perform services on our behalf. If we transfer personal information received under the Privacy Shield to a third party, the third party’s access, use, and disclosure of the personal information must also be in compliance with our Privacy Shield obligations, and we will remain liable under the Privacy Shield for any failure to do so by the third party unless we prove we are not responsible for the event giving rise to the damage.Longrichway as a company is subject to the investigatory and enforcement powers of the Federal Trade Commission (FTC). We may be required to disclose personal information that we handle under the Privacy Shield in response to lawful requests by public authorities, including to meet national security or law enforcement requirements.

EU General Data Protection Regulation and UK Data
Protection Laws – Legal Basis

The EU GDPR and UK data protection laws require a legal basis for our use of personal information. Our basis varies depending on the specific purpose for which we use personal information. We use:

Performance of a contract when we provide you with products or services, or communicate with you about them. This includes when we use your personal information to take and handle orders, deliver products and services, and process payments.

Our legitimate business interests and the interests of our customers when we improve Longrichway services, when we detect and prevent fraud and abuse in order to protect the security of our customers, ourselves, or others, and when we provide you with interest-based advertising.

Your consent when we ask for your consent to process your personal information for a specific purpose that we communicate to you. When you consent to our processing your personal information for a specified purpose, you may withdraw your consent at any time and we will stop processing of your data for that purpose. 

Compliance with a legal obligation when we use your personal information to comply with laws. For instance, we collect seller place of establishment and bank account information for identity verification purposes. These and other legal bases depending on the purpose for which we use personal information.

Contacts, Notices & Revisions

If you have any concern about privacy at Longrichway or want to contact one of our data controllers, please contact Customer Service with a thorough description and we will try to resolve the issue for you. Our business changes constantly and our Privacy Notice will change also. You should check our website frequently to see recent changes. Unless stated otherwise, our current Privacy Notice applies to all information that we have about you and your account. We stand behind the promises we make, however, and will never materially change our policies and practices to make them less protective of customer information collected in the past without the consent of affected custom