Terms Of Use

Please see our Privacy Policy, our Cookies Policy, and our Interest-Based Ads Notice to understand how we collect and process your personal information through Longrichway Services. Longrichway provides the Longrichway Services and sells our products to you subject to the terms set out on this page.


Please read these terms carefully before using Longrichway Services. By using Longrichway Services, you signify your agreement to be bound by these terms. We offer a wide range of Longrichway Services, and sometimes additional terms may apply. When you use a Longrichway Service (for example Your Profile, Longrichway applications for mobile), you will also be subject to the terms, guidelines and terms applicable to that Longrichway Service.


Notice and Procedure for Making Claims of Right Infringements

Notice and Procedure for Notifying Longrichway of Defamatory Content


When you use any Longrichway Service or send e-mails to us, you are communicating with us electronically. We will communicate with you electronically in a variety of ways, such as by e-mail, text, in-app push notices or by posting e-mail messages or communications on the website or through the other Longrichway Services, such as our Message Centre. For contractual purposes, you agree that all agreements, notices, disclosures and other communications that we provide you electronically satisfy any legal requirement that such communications be in writing, unless mandatory applicable laws specifically require a different form of communication.



As part of the Longrichway Services, we will recommend features, products, and services, including third party ads that might be of interest to you, identify your preferences, and personalise your experience.



All content included in or made available through any Longrichway Service, such as text, graphics, logos, button icons, images, audio clips, digital downloads and data compilations is the property of Longrichway or its content suppliers.

The compilation of all content included in or made available through any Longrichway Service is the exclusive property of Longrichway and is protected by international copyright and database right laws.


You may not extract and/or re-utilise parts of the content of any Longrichway Service without our express written consent. In particular, you may not utilise any data mining, robots, or similar data gathering and extraction tools to extract (whether once or many times) for re-utilisation any substantial parts of the content of any Longrichway Service, without our express written consent. You may also not create and/or publish your own database that features substantial parts of any Longrichway Service (e.g. our prices and product listings) without our express written consent.



Graphics, logos, page headers, button icons, scripts, and service names included in or made available through any Longrichway Service are trademarks or trade dress of Longrichway. Longrichway’s trademarks and trade dress may not be used in connection with any product or service that is not Longrichway’s, in any manner that is likely to cause confusion among customers or in any manner that disparages or discredits Longrichway. All other trademarks not owned by Longrichway that appear in any Longrichway Service are the property of their respective owners, who may or may not be affiliated with, connected to, or sponsored by Longrichway.



Subject to your compliance with these Terms of Use and your payment of any applicable fees, Longrichway or its content providers grant you a limited, non-exclusive, non-transferable, non-sublicensable licence to access and make personal and non-commercial use of the Longrichway Services. This licence does not include any resale or commercial use of any Longrichway Service or its contents; any collection and use of any product listings, descriptions, or prices; any derivative use of any Longrichway Service or its contents; any downloading or copying of account information for the benefit of another merchant; or any use of data mining, robots, or similar data gathering and extraction tools.


All rights not expressly granted to you in these Terms of Use or any Service Terms are reserved and retained by Longrichway or its licensors, suppliers, publishers, rights holders, or other content providers. No Longrichway Service, nor any part of any Longrichway Service, may be reproduced, duplicated, copied, sold, resold, visited, or otherwise exploited for any commercial purpose without our express written consent. You may not frame or use framing techniques to enclose any trademark, logo or other proprietary information (including images, text, page layout, or form) of Longrichway without our express written consent. You may not use any meta tags or any other “hidden text” utilising Longrichway’s names or trademarks without our express written consent.You may not misuse the Longrichway Services. You may use the Longrichway Services only as permitted by law. The licences granted by Longrichway terminate if you do not comply with these Terms of Use.



You may need to become a Longrichway Member to use certain Longrichway Services, and you may be required to be logged into the account and have a valid payment method associated with it.If there is a problem charging your selected payment method we may charge any other valid payment method associated with your account.If you use any Longrichway Service you are responsible for maintaining the confidentiality of your account and password and for restricting access to your computer, and to the extent permitted by applicable law you agree to accept responsibility for all activities that occur under your account or password. You should take all necessary steps to ensure that the password is kept confidential and secure and should inform us immediately if you have any reason to believe that your password has become known to anyone else, or if the password is being, or is likely to be used in an unauthorised manner. You are responsible for ensuring that the details you provide us with are correct and complete, and for informing us of any changes to the information you have provided. You can access your information in the Your Account section of the website


You must not use any Longrichway Service: 

(i) in any way that causes, or is likely to cause, any Longrichway Service, or any access to it to be interrupted, damaged or impaired in any way

(ii) for fraudulent purposes, or in connection with a criminal offence or other unlawful activity, or 

(iii) to cause annoyance, inconvenience or anxiety.


We reserve the right to refuse any Longrichway Services or terminate accounts if your behaviour gives justified reason to do so. This will in particular be the case if you are in breach of applicable laws, applicable contractual provisions, our guidelines or our policies, which are all accessible on the website. Notwithstanding any such limitation or termination, you will continue to have access to content and services purchased by you up to that point.



Visitors may post reviews, comments and other content; send e-cards and other communications; and submit suggestions, ideas, comments, questions or other information, as long as the content is not illegal, obscene, abusive, threatening, defamatory, invasive of privacy, infringing of intellectual property rights, or otherwise injurious to third parties or objectionable and does not consist of or contain software viruses, political campaigning, commercial solicitation, chain letters, mass mailings or any form of “spam”. You may not use a false e-mail address, impersonate any person or entity, or otherwise mislead as to the origin of a card or other content. We reserve the right (but not, in the absence of a valid notice form, the obligation) to remove or edit such content. If you believe that any content on or advertised for sale on any Longrichway Service contains a defamatory statement, or that your intellectual property rights are being infringed by an item or information on any Longrichway Service, please notify us by completing and submitting the appropriate notice form and we will respond.


If you post customer reviews, comments, customer questions or answers, or other content generated by you for display on the website (including any images, video or audio, all together “content”, you grant Longrichway (a) a non-exclusive, royalty-free licence to use, reproduce, publish, make available, translate and modify such content throughout the world (including the right to sublicense these rights to third parties) and (b) the right to use the name that you submit in connection with such content. No moral rights are transferred by this provision.You may delete your content from public view or, where such functionality is offered, change settings so that it is only shown to people to whom you grant access.


You represent and warrant that you own or otherwise control all of the rights to the content that you post; that, as at the date that the content or material is posted:

(i) the content and material is accurate; and

(ii) use of the content and material you supply does not breach any applicable policies or guidelines and will not cause injury to any person or entity (including that the content or material is not defamatory). You agree to indemnify Longrichway for all claims brought by a third party against Longrichway arising out of or in connection with the content and material you supply except to the extent that any liability arises from our failure to properly remove the content when it is notified of the illegal nature of the content (Notice Form) arising out of or on the grounds of, or originating from the content that you have communicated to us. By deleting content from public view, you withdraw your license for Longrichway to publish and make available that content publicly.



Longrichway respects the intellectual property of others. If you believe that your intellectual property rights have been used in a way that gives rise to concerns of infringement, please follow our Notice and Procedure for Making Claims of Right Infringements.



Parties other than Longrichway sell product lines on this website. In addition, we provide social media links to the sites of affiliated individuals and certain other businesses. We are not responsible for examining or evaluating, and we do not warrant the offerings of, any of these businesses or individuals or the content of their websites. Longrichway does not assume any responsibility or liability for the actions, product, and content of all of these or any other third parties. You can tell when a third party is involved in your transactions, and we may share your information related to those transactions with that third party. You should carefully review their privacy statements and other terms of use.



We will do our utmost to ensure that availability of the Longrichway Services will be uninterrupted and that transmissions will be error-free. However, due to the nature of the internet, this cannot be guaranteed. Also, your access to Longrichway Services may also be occasionally suspended or restricted to allow for repairs, maintenance, or the introduction of new facilities or services. We will attempt to limit the frequency and duration of any such suspension or restriction.

Longrichway will not be responsible for;

(i)  losses that were not caused by any breach on our part, or

(ii) any business loss (including loss of profits, revenue, contracts, anticipated savings, data, goodwill or wasted expenditure), or

(iii) any indirect or consequential losses that were not foreseeable to both you and us when you commenced using the Longrichway Services.


We will not be held responsible for any delay or failure to comply with our obligations under these terms if the delay or failure arises from any cause which is beyond our reasonable control. This condition does not affect your legal right to have goods sent or services provided within a reasonable time or to receive a refund if goods or services ordered cannot be supplied within a reasonable time owing to a cause beyond our reasonable control.


The laws of some countries do not allow some or all of the limitations described above. If these laws apply to you, some or all of the above limitations may not apply to you and you might have additional rights.

Nothing in these terms limits or excludes our responsibility for fraudulent representations made by us or for death or personal injury caused by our negligence or wilful misconduct.



We reserve the right to make changes to any Longrichway Services, policies, terms and terms including these Terms of Use at any time. You will be subject to the terms of use, policies and Terms of Use in force at the time that you use the Longrichway Services. If any of these Terms of Use is deemed invalid, void, or for any reason unenforceable, that condition will be deemed severable and will not affect the validity and enforceability of any remaining condition.



If you breach these Terms of Use and we take no action, we will still be entitled to use our rights and remedies in any other situation where you breach these Terms of Use.



We do not sell products for purchase by children. We sell children’s products for purchase by adults. If you are under 18 you may use the Longrichway Services only with the involvement of a parent or guardian.