Cookie Policy

We use cookies and similar tools (collectively, “cookies”) for the purposes described below.


Operational Cookies:

We use cookies to provide our services, for example:


Recognising you when you sign-in to use our services.

Displaying features, products, and services which might be of interest to you, including ads on our services if they are for products and services available on Longrichway.

Keeping track of items stored in your shopping basket.

Preventing fraudulent activity.

Improving security.

Keeping track of your preferences such as currency and language.

We also use cookies to understand how customers use our services so we can make improvements. For example, we use cookies to conduct research and diagnostics to improve Longrichway’s content, products, and services, and to measure and understand the performance of our services.


Advertising Cookies:

We also use cookies to serve certain types of ads, including for products and services not available on Longrichway and for certain ads relevant to your interests.

Approved third parties may also set cookies when you interact with Longrichway services. Third parties include search engines, providers of measurement and analytics services, social media networks, and advertising companies. Third parties use cookies in the process of delivering ad content, including ads relevant to your interests, to measure the effectiveness of their ads, and to perform services on behalf of Longrichway.

To learn more about how Longrichway provides interest-based ads, please visit the Interest-Based Ads notice. 


Additional Information

Operational cookies will remain on your browser for 13 months from your last visit to our services, except for cookies used to remember your privacy settings (such as Advertising Preferences), which may remain on your browser for up to 5 years. Other cookies remain on your browser for 13 months after you provide us with your consent to use these cookies.


The settings on your browser will tell you how to prevent your browser from accepting new cookies, how to have the browser notify you when you receive a new cookie, how to disable and remove cookies, and when cookies will expire.


Operational cookies allow you to take advantage of some of Longrichway’s essential features. If you block or otherwise reject operational cookies through your browser settings some features and services may not work. For example, you will not be able to add items to your shopping basket, proceed to checkout, or use any Longrichway services that require you to sign in. You may also need to manually adjust some of your preferences every time you visit one of our services.

See our  Privacy Notice  for more information about the types of information we gather.